Website creation practice

https://sonyayegorovna.wixsite.com/website

Shelter essay

The main aim of the ad is to promote the shelter and raise awareness of the issue of homelessness. The faces of the people in the ads are blank and tired, and the red, translucent text over their eyes makes them seem bloodshot which implies that they are stressed. The use of males and females as well as people of different ethnicities, is done to raise awareness about vagrancy and the different circumstances which could be relatable to many people such as tenants who struggle to pay rent and could potentially see themselves getting evicted.

The colour scheme is pastel with dark shadows which contrasts with the red and white text contrasts with the rest of the poster which makes it stand out and shows the suffering of the people. The logo of "Shelter" with the 'h' shaped like a house which makes it seem like it’s primary purpose is to provide accommodations to those who need it.

The slogan of the Shelter is “We can help”, which clearly portrays the values of the shelter as being a non-profit charity with the goal of lending a hand to homeless people. Every poster also has the “Every year we help thousands of people”, increasing their credibility and making the charity seem more trustworthy.

The representation of the people in the posters as helpless and vulnerable plays on the audience’s emotive side, as they are looking at the camera and it is human nature to help those who are asking for help. The fact that the people in the photos are not celebrities makes them more relatable to the general public emphasising that anyone could be in that situation, such as those they know or themselves in the future and perhaps if people give money to charity, if they are ever in a similar situation they will also be able to receive help from a charity.

Charity Campaigns

Old Spice

Production of Minwecraft

Minecraft essay

Minecraft: Introduction

Minecraft was originally created as “Cave game” in 2009 by Markus Notch Persson, a Swedish games designer. It was then fully developed by Mojang and released to the public on 17 May 2009.

The game has infinite terrain and no specific goal so the player can spend as much time as they want creating and editing their own world, which is the main purpose of the game. It is a sandbox game since everything the player creates is a product of their own creativity and imagination. You create things by mining and then using the cubes you acquired to build whatever is required.

Modes of play

The five game modes in Minecraft are Survival, Creative, Adventure, Spectator and Hard-core. The two most popular being Creative and Survival.

Creative mode gained popularity because it gives the player infinite resources to create and there is no health or hunger bar to interrupt the creation process. The player also gains the ability to fly and mobs are passive towards them, which would be appealing to people who want to build and produce.

Survival mode gained popularity because despite Minecraft having no goal in theory, the player is required to expand their shelter, gather resources and add to their capabilities. In this mode you can get trophies and points which would interest players with an interest in Action games

Commercial success

Minecraft’s initial reception wasn’t commercially viable, seen more as a niche product for players with expert knowledge of computers and programming. The game wasn’t really publically advertised and mostly got around through word of mouth and small magazines, however by January 2011, the beta-version of the game had passed over one million purchases in just only a month, and by April 2011 Persson estimated that US$33 million of revenue had been made. In November 2011, prior to the game’s official release, Minecraft had over 16 million registered users and 4 million purchases. Because it was released across multiple platforms interactivity was increased and many people enjoyed the fact that they could interact with friends despite not having the same devices.

Influence

Minecraft had a lot of influence over the movement on social media. It allowed players to create walk-throughs and videos showing them playing Minecraft which created a community of people who share the love of Minecraft. Social networks such as Twitch also promoted Minecraft and many influencers jumped on the band wagon of promoting Minecraft. The continued development of fan made media across social media platforms and dedicated fan sites and blogs allowed Minecraft’s influence to widely spread.

Minecraft group projects

Radio One Breakfast Show

Minecraft questions

1) How many subscriptions does Ali-A have for his Youtube channel?
million
2) How many years have he been doing this?
2 ( for minecraft) 5 (for COD)
3) Why did he start playing Minecraft?
It was widely requested
4) Describe his average working day
Coming up with an idea for a video and then making it, 2 videos or the minecraft channel, one for the other
5) Why might we watch Youtubers?
Entertainment
6) What is Twitch and what is the average time spent on it by a viewer?
7) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer
$542 thousand to $8.7 million a year

Microsoft’s purchase of Mojang (3.22-8.15) :

9) How much was Minecraft purchased for?

$2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a)It's going to cultivate a younger audiece

b)Can be used on a windows phone

C)Could be used as a franchise

BBC Radio 1 essay

How is the BBC Radio One breakfast show reaching its audience?

The BBC Radio One Breakfast show reaches its audience mostly through the radio while people are commuting to work in the car. There is also the option of reaching people through mobile phones and computers, as it can be played in the background while other activities are being completed. There is a mobile app, which allows people to access the radio live, as long as there is Wi-Fi or previous, pre-recorded versions can be played in case of lack of Wi-Fi. The DJ is also usually active on social media, allowing the audience to find out more about the show. A change of DJ has also largely influenced the number of listeners tuning in to listen to the show. More than 230,000 extra listeners have been tuning in to the Radio 1 breakfast show since Greg James took over from Nick Grimshaw in August. Whereas Grimshaw had an image of a party man, who was close to multiple celebrities, Greg James is more educated in his conversations, making him more interesting to his audience.

How is the BBC Radio Breakfast show targeting its audience?

The Radio One Breakfast show uses DJs to relate and interest the audience. The current DJ, Greg James is entraining to young adults, such as a diverse group of university students and older high school students, who use the show to keep updated on the news and the most recent music. The show is also fundamentally British which means it tries to promote British artists and has a patriotic following. It is PLC, meaning that it’s funded by the public and does not have any adverts or government monetary support, allowing it to provide the public with good, accurate information, as opposed to other radio station which might have an obligation to report from a certain perspective. The fact that it is publically funded also means that there aren’t any advertisements, which would appeal to the audience, because constant ads between parts of the show get frustrating and having a constant, uninterrupted steam of information and music suggests a lack of propaganda or bias.

The Radio One Breakfast show also targets its audience though social media. The current DJ, Greg James is relatively prominent on twitter, Instagram, and Facebook, which allows the younger people to be reached more easily. Social Media allows the audience to find out about the person they listen to every morning.

How is the Radio Breakfast Show encouraging audience interaction?

The Radio One Breakfast show encourages audience interaction through quizzes and games organised by the DJ, such as “pass the pastry” which allow people to call in to answer questions as well as being able to call in to speak to the DJ which creates a sense of intimacy between the audience and the Show. Prizes such as tickets to the Super Bowl or tickets to a concert also play a major role in the encouragement of audience interaction with the DJ.

Interaction with the audience can also be encouraged through Social Media, such as Instagram, Twitter, Facebook etc. It gives people the ability to feel closer to the DJ as a normal person, rather than a celebrity. It also gives them a common interest to talk about when texting or calling into the show which makes the rest of the audience feel more engaged and interested in the Show.

Industry and Audience introduction

• Film(industry only)
• Radio(industry+audience)
• Video-games(industry+audience)

Creating a film

Pre-production-coming up with an idea, commissioning, writing the script, scouting location, casting

Production-filming, editing

Marketing-Press kits, posters launch party, press release, interviews with press, press preview screenings, film festival

Exhibition- how the producers give out the film

Exchange-How the audience accesses the film

Profit-Distribution plan

Conglomerates-when two or more companies engage in a multi-industry company

Ownership types

• Horizontal integration-A situation when two firms in the same industry and at the same stage of production come together
• Vertical integration-when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as the receiver of the products

Big 6

Twenty Purple unicorns watching sausage dogs

Newspaper questions

1) In my opinion today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value because the younger generation can access news online, which means there are less paper newspapers being distributed and their value has fallen


2)The Audit Bureau of Circulations (UK) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.

3) Sunday newspapers are more likely to sell more than their daily counterparts because most people do not work on a Sunday and therefore, have more time and leisure to buy a newspaper

4) The Sun is the top Tabloid newspaper, it's circulation is 1,481,876 (March 2018). Daily Mail is the top middle market newspaper, with the circulation of 1,383,932 (November 2017). The Sunday Times are the top broadsheet Newspaper, with the circulation of 750,916 (November 2017). These are the top, Tabloid, Middle Market and Broadsheet Newspapers in the UK, respectively.

5) The Guardian is a Broadsheet Newspaper, which gives hard news, such as politics, aimed at more educated, higher class people. Daily Mail is a Mid Market paper which is aimed at a wider audience, despite also having hard news, since it has aspects of both Tabloid and Broadsheet and would appeal to a bigger variety of people

6) The Guardian is owned by Scott Trust, a private company which wants to ensure the news reported are true and unbiased. 

7)  Both the online website and App mobile platforms are important to the brand identity of National Newspapers and their distribution, however the online website is probably viewed before the purchase/installation of an app which would suggest there should be an online presence on the internet for the app to be purchased/installed

8) British Newspaper's are not trusted mostly because of the News of the World hacking scandal in 2011, which leaves the British newspapers struggling to regain the trust of their audience

9) The Press Complaints Commission (PCC) was a voluntary regulatory body forBritish printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses.

10) Advertisements are extremely important to the Newspaper industry since this is where most of the money comes from for staffing and now that adverts can be placed online, the staff are struggling to find another income source. The Guardian gives the reader a choice to donate money for journalists and other staff. 

Print sales have declined for a number of reasons. One of the biggest reasons is the increase in technology and the fact that news can now be easily accessible on the internet. With the technological advancement, a large number of newspaper companies such as "The Guardian" and "Daily Mail" post news online, on their websites, share the news on social media or have the news accessible on the mobile app.The front page of those newspapers can also be found on the BBC site.Because of this, Newspapers find it easier to cater to a younger audience. Readers can access the newspapers whenever they need, without having to purchase papers at stores, and find it on the internet. The downside to that, is that internet connection is needed to access the news.Looking at newspapers online is also cheaper and more accessible for people with disabilities or disorders, and you van subscribe to a newspaper and donate for quality journalism.

The internet is a good source of news. Readers can comment on the article and share their opinions, as well as exchange information, the downside to that is that arguments can start in the comment section, for example; the guardian closed down comments on articles about Muslims and some politics because there was so much controversy around the topic. However, using the internet to access your daily news does have its negatives. These negatives include requiring an internet connection in order to access the newspapers, losing stories due to more recent stories overwriting them.The biggest negative for the rise in online newspapers is that the average age for reading newspapers is the elderly, usually around the age of 65. Because the elderly did not grow up with technology and might struggle with using it, hard copy newspapers are still a requirement for them and the decrease in paper newspapers is not advantageous for them. 

Citizen Journalism (the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet) has affected traditional way of reporting and understanding news because the audience reacts differently to stories. For example, when there was a violent outbreak in Turkey during 2013, news stories over the internet had an outbreak over the comment and reported making fun and lying over the stories told. This was very controversial.

The Daily Mail had a decrease of 55% of print papers sold during 2000 since 1960. In comparison, online newspapers, which were first introduced in 2000, have been preferred by 55% of the public, that stated they prefer reading the daily news online rather than a print.

Mental Health advert

We were asked to create an advert focusing on disabilities and not given a target audience. Our focus was mental illness, specifically schizophrenia, because many people who suffer from this condition go diagnosed for years , and depression, which is a common mental disorder.  Specifically, we were focusing on mental health disorders in teenagers/young people in High school because of the common assumption that they do not suffer from mental disorders even though suicide is the third leading cause of death in people aged between 18-24. We filmed as a charity raising awareness about depression and schizophrenia, called Zoloft. The logo of our charity can be seen during the advert. It is memorable and looks professional and authentic. These are the roles we assigned to each person:

Rob: Editor, actor

Tom: Camera, actor

Grace:Production assistant, actor

Sofya: Blogger, actor

Shot	Details
#1 1 sec	CU. EYE LEVEL Person with schizophrenia. SFX Ringing noise in the back CUT.
#2 ½ second	ECU. EYE LEVEL Shot of ear SFX Ringing noise continues CUT.
#3 3 seconds	POV. Shot of kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.
#4 2 seconds	POV. Person staring at schizophrenic person from a distance. SFX Ringing noise gets louder GLITCH TRANSITION.
#5 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#6 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#7 3 seconds	POV. shot returns kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.

Above is a shot by shot break down of the first part of the advert. 

Fruitella advert

Ghost Ship

Camera

D

I

S- A cruise ship, sailing in the open sea, set in the mid 1900s, during the economic boom which meant people who were previously poor, could now afford a lot more. There are, therefore, many rich people on the ship

T- At the beginning, a prominent theme seems to be romance however by the end of the video, it becomes clear that the movie is actually a horror

I-The toy the girl is playing with, is an important icon which signifies that her boredom is going to be interrupted at some point during the evening. The flowers are also important, as the camera pauses on them for a while, and we later see that they are the first thing to be cut, followed by the cutting of the lanterns which were also shown in the beginning.

N-  The plot revolves around the ship, which was targeted because of the valuables it carried on board and the ghosts which haunt it even after forty years.

C-  Katie (The little girl), the waiter, the singer and other bad guy, the old captain

T- Pink swirly writing, suggesting the movie is a romance or at least a happy movie. The long shot of the boat, with the lamps, also creates an impression of a relaxed atmosphere. 

Mise en scene

C- The first character we see, is the singer, who is wearing red. This could have been used to symbolised passion and love, which is what the audience assumes from the previous shots they have been given. However, the woman seems more suspicious after she nods at a man wearing light green, who looks like a stereotypical villain but we are unsure.

Then, we are shown a young girl, wearing white, which symbolises purity and innocence. The waiter and captain are also wearing white or pastel colours and it is later shown that those not wearing light colours are mostly villains 

L- At the beginning, when we are first shown the girl, the ship seems very well lit, and she is basked in white light, which makes her seem almost angelic. Everyone else is also shown in white, strong light, however, by the end, everything is given a bluish tint which symbolises tragedy or horror.
Lighting is also used in some places to dissect the screen as foreshadowing of what is to come.

A- Everyone except the girl, belongs to an older generation, which is emphasised through the height difference between the captain and her, as well as the shot with the waiter and the girl. When the actors are dancing, it is made very clear that the girl is much younger, and therefore, smaller than the rest of the people 

M- No make-up used for effect

P- The violins are important props, as they occasionally dissect the screen, as foreshadowing of what is to come. Another important prop would be the wire, which is the weapon of genocide and is a creative, unexpected device of murder

S- The scene is set during nighttime. This seems romantic at the beginning however at the end, after the horrific mass murder, the darkness becomes sinister

Sounds

M-At the beginning, the music creates a romantic atmosphere, it is relaxing and happy. Just before the audience are shown the lever being pulled, the music speeds up, suggesting that there is going to be a change of mood. The music, then, slows down and becomes echoey to a degree which makes it sound creepy and we are, afterwards, shown the bodies and blood

C- The music at the beginning does not match with the genre of the film

D- Diegetic sounds such as people chatting amongst each other and the wire vibrating

O- Singing can be heard off-screen when the girl is being shown and people are dancing, to reinforce the woman's power in the operation 

V- No voiceover

E- Throughout the opening scene, we are shown the girl's boredom towards being on the ship, however by the end her boredom changes to horror 

D- The only definitive dialogue the audience hears is the singer telling everyone to go up and dance,  which as we later find out, is done to have a fast way to get rid of a lot of people at once. The rest of the dialogue is blurred and lost, showing the insignificance of the people speaking

Editing

S- The young girl, Katie gets a lot of screen time. From this, the audience can gather that she is one of the main characters. The lady in red, also gets screen time, however, even though in the beginning it might seem like she's the main character, it eventually becomes clear that she is the villain

T- Most of the transitions, at the beginning, are smooth and gentle to fit the romantic mood on the ship, however, by the end, the transitions following the wire become snappy and fast

O- Everything in the opening scene, is done chronologically as it happens

P- The pacing is slow at the beginning, lulling the audience into a false sense of security. However, by the end, the pacing speeds up significantly

S- No special effects used