Mental Health advert

We were asked to create an advert focusing on disabilities and not given a target audience. Our focus was mental illness, specifically schizophrenia, because many people who suffer from this condition go diagnosed for years , and depression, which is a common mental disorder.  Specifically, we were focusing on mental health disorders in teenagers/young people in High school because of the common assumption that they do not suffer from mental disorders even though suicide is the third leading cause of death in people aged between 18-24. We filmed as a charity raising awareness about depression and schizophrenia, called Zoloft. The logo of our charity can be seen during the advert. It is memorable and looks professional and authentic. These are the roles we assigned to each person:

Rob: Editor, actor

Tom: Camera, actor

Grace:Production assistant, actor

Sofya: Blogger, actor

Shot	Details
#1 1 sec	CU. EYE LEVEL Person with schizophrenia. SFX Ringing noise in the back CUT.
#2 ½ second	ECU. EYE LEVEL Shot of ear SFX Ringing noise continues CUT.
#3 3 seconds	POV. Shot of kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.
#4 2 seconds	POV. Person staring at schizophrenic person from a distance. SFX Ringing noise gets louder GLITCH TRANSITION.
#5 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#6 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#7 3 seconds	POV. shot returns kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.

Above is a shot by shot break down of the first part of the advert.