BBC Quiz

https://www.bbc.com/bitesize/guides/zy4rfrd/test?0=a&1=b&2=a&3=b&4=c&5=c&6=b&7=a
8/8

Daily Mail Front Cover

We were asked to create a realistic front cover of the Daily Mail using either publisher or InDesign. I used Publisher because I have previous experience with using it and it is more simple. I used tools such as Whitman, which allowed me to find fonts to use in the newspaper and the Snipping Tool to get the title into the Front Cover. The biggest obstacle of the task was finding the fonts and sizes to use for the text in the Newspaper, because even though Whitman was useful, it didn't provide fonts for the article and didn't allow letters to be of any other color than black.
We were given a briefing of what should be on the front cover, such as Christmas, Obesity lowering the IQ of children,  Ant McPartlin being the final surprise  or ladybirds carrying STIs. I chose the Obesity story to be the main one, since it seemed to be something Daily Mail would choose. The image of Ant on the right, although not relevant to the main story, makes it seem more severe because he looks so negative. To balance out the negativity below, the Christmas advert is bright and pleasant, with bright, eye-catching colors. If I were to re-do it, I would change the font of the article text and the color of the Christmas advert.

Newspaper questions

1) In my opinion today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value because the younger generation can access news online, which means there are less paper newspapers being distributed and their value has fallen


2)The Audit Bureau of Circulations (UK) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.

3) Sunday newspapers are more likely to sell more than their daily counterparts because most people do not work on a Sunday and therefore, have more time and leisure to buy a newspaper

4) The Sun is the top Tabloid newspaper, it's circulation is 1,481,876 (March 2018). Daily Mail is the top middle market newspaper, with the circulation of 1,383,932 (November 2017). The Sunday Times are the top broadsheet Newspaper, with the circulation of 750,916 (November 2017). These are the top, Tabloid, Middle Market and Broadsheet Newspapers in the UK, respectively.

5) The Guardian is a Broadsheet Newspaper, which gives hard news, such as politics, aimed at more educated, higher class people. Daily Mail is a Mid Market paper which is aimed at a wider audience, despite also having hard news, since it has aspects of both Tabloid and Broadsheet and would appeal to a bigger variety of people

6) The Guardian is owned by Scott Trust, a private company which wants to ensure the news reported are true and unbiased. 

7)  Both the online website and App mobile platforms are important to the brand identity of National Newspapers and their distribution, however the online website is probably viewed before the purchase/installation of an app which would suggest there should be an online presence on the internet for the app to be purchased/installed

8) British Newspaper's are not trusted mostly because of the News of the World hacking scandal in 2011, which leaves the British newspapers struggling to regain the trust of their audience

9) The Press Complaints Commission (PCC) was a voluntary regulatory body forBritish printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses.

10) Advertisements are extremely important to the Newspaper industry since this is where most of the money comes from for staffing and now that adverts can be placed online, the staff are struggling to find another income source. The Guardian gives the reader a choice to donate money for journalists and other staff. 

Print sales have declined for a number of reasons. One of the biggest reasons is the increase in technology and the fact that news can now be easily accessible on the internet. With the technological advancement, a large number of newspaper companies such as "The Guardian" and "Daily Mail" post news online, on their websites, share the news on social media or have the news accessible on the mobile app.The front page of those newspapers can also be found on the BBC site.Because of this, Newspapers find it easier to cater to a younger audience. Readers can access the newspapers whenever they need, without having to purchase papers at stores, and find it on the internet. The downside to that, is that internet connection is needed to access the news.Looking at newspapers online is also cheaper and more accessible for people with disabilities or disorders, and you van subscribe to a newspaper and donate for quality journalism.

The internet is a good source of news. Readers can comment on the article and share their opinions, as well as exchange information, the downside to that is that arguments can start in the comment section, for example; the guardian closed down comments on articles about Muslims and some politics because there was so much controversy around the topic. However, using the internet to access your daily news does have its negatives. These negatives include requiring an internet connection in order to access the newspapers, losing stories due to more recent stories overwriting them.The biggest negative for the rise in online newspapers is that the average age for reading newspapers is the elderly, usually around the age of 65. Because the elderly did not grow up with technology and might struggle with using it, hard copy newspapers are still a requirement for them and the decrease in paper newspapers is not advantageous for them. 

Citizen Journalism (the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet) has affected traditional way of reporting and understanding news because the audience reacts differently to stories. For example, when there was a violent outbreak in Turkey during 2013, news stories over the internet had an outbreak over the comment and reported making fun and lying over the stories told. This was very controversial.

The Daily Mail had a decrease of 55% of print papers sold during 2000 since 1960. In comparison, online newspapers, which were first introduced in 2000, have been preferred by 55% of the public, that stated they prefer reading the daily news online rather than a print.

The Guardian

Guardian target audience and news values

The guardian website states that "honesty, cleanness (integrity), courage, fairness, a sense of duty to the reader and the community" are the Guardian News values. 

Information

	The Sun	Daily Mail	Telegraph
Owned By	It is published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp.	Daily Mail and General Trust plc is a British media company, the owner of The Daily Mail and several other titles.	Press Holdings and May Corporation Limited are two Jersey registered holding companies owned by the Barclay brothers, which controls the UK holding company Press Acquisitions Limited, which in turn owns the Telegraph Media Group, parent company of the Daily Telegraph and Sunday Telegraph
Audience
Circulation	In January 2018, it had an average daily circulation of 1.5 million.	1,383,932 (November 2017)	458,487 (November 2017
Political alignment	Conservative Party	Conservative	conservative

Newspaper analysis

Who was involved?	Bidhya Sagar Das (the dad), The two twins, The mum.	Bidhya Sagar Das (the dad), Cristinela Das (the mum), The two twins.
What happened?	Man arrested after one-year old boy is killed.	Man held after toddler dies in hammer attack.
Where did it happen?	Finsbury Park, North London.	Property in Hackney, North London.
When did it happen?	Saturday 18th March 2017	Saturday 18th March 2017
How did it happen?	Mum came out of the shower to find her son Gabriel dead and Maria in a critical condition. The dad ran out the house and fled.	Mum came out of the shower to find her son Gabriel dead and Maria in a critical condition. The dad ran out the house and fled.
Why did it happen?	Doesn't say	Doesn't say
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?	The times presents their information in a more formal way, this gives the audience more comfort because the newspaper isn’t worrying. The use of the word ‘arrested’ shows that the nasty man is locked away and won’t be able to do further damage. They also give no detailed information or information about the weapon used. The pictures they use are minimal, they don’t tell the whole story in the picture so that it will intrigue people into reading the article instead.	The daily mirror conveys a more informal aspect, making the audience a bit more on edge. The use of the word ‘held’ to describe how the man had been caught, implies he might be let back out whereas the broadsheet shuts it down by saying he’s been arrested. The daily mirror shows lots more pictures, involving the exact building, the parents and the weapon. This gives the audience more initial information, and by seeing the pictures they can interpret the story. The title is also much more bold than the broadsheet, making it stand out more.

Newspaper tasks

https://www.bbc.com/bitesize/guides/zy4rfrd/revision/1

Mental Health advert

We were asked to create an advert focusing on disabilities and not given a target audience. Our focus was mental illness, specifically schizophrenia, because many people who suffer from this condition go diagnosed for years , and depression, which is a common mental disorder.  Specifically, we were focusing on mental health disorders in teenagers/young people in High school because of the common assumption that they do not suffer from mental disorders even though suicide is the third leading cause of death in people aged between 18-24. We filmed as a charity raising awareness about depression and schizophrenia, called Zoloft. The logo of our charity can be seen during the advert. It is memorable and looks professional and authentic. These are the roles we assigned to each person:

Rob: Editor, actor

Tom: Camera, actor

Grace:Production assistant, actor

Sofya: Blogger, actor

Shot	Details
#1 1 sec	CU. EYE LEVEL Person with schizophrenia. SFX Ringing noise in the back CUT.
#2 ½ second	ECU. EYE LEVEL Shot of ear SFX Ringing noise continues CUT.
#3 3 seconds	POV. Shot of kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.
#4 2 seconds	POV. Person staring at schizophrenic person from a distance. SFX Ringing noise gets louder GLITCH TRANSITION.
#5 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#6 2 seconds	POV. Person staring at schizophrenic person from a distance gets closer. SFX Ringing noise gets louder GLITCH TRANSITION.
#7 3 seconds	POV. shot returns kids talking/or playing football SFX Ringing noise continues GLITCH TRANSITION.

Above is a shot by shot break down of the first part of the advert. 

Research, what is an advert?

Camera

D

I

S- Scenes switch often, however at the beginning, people with mental illnesses are mostly in dark places or in places where it would be easy to suffer from sensory overload, such as the party and on the bus

T- A prominent theme throughout the advert is the struggle to overcome bad situation and the mental illness. Kindness is also a major theme, since people who are allies of those with mental illnesses are portrayed in a very positive light

I- Important icons include the crisp packet and the 'stop button' on the bus since they show that even small, everyday things can cause stress and anxiety in people with a mental disorder

N-  The struggles of people with mental disorders and the solutions, which can be offered to help, such as having someone to rely on

C-  People with mental disorder, allies of those people and the mass (People on the bus/ at the party) 

T- "#We can, we will" is the slogan, which was used, because it is memorable and inclusive, with the repetition of 'we' creating a sense of community and togetherness.

Mise en scene

C- The characters with mental disorders are all wearing dark, dull colours such as black, which often represents mourning and has connotations of depression and sadness. The man at the party has a shirt with the words "believe in yourself" written on it which shows that they too, can have confidence in themselves as long as they have someone else to rely on.

L- All the characters with depression seem to be in places which are not very well lit, such as the woman in bed, the man at the party and the man in the music room. Their faces often have light falling on only half of their face which creates an atmosphere of isolation around them. However by the end, the lighting becomes bright and fully illuminates the people's faces.

A- The actors are of different ethnicity and age to show that people of all types are affected by mental illnesses 

M- No make-up used for effect

P- A good example of a prop is the book the musician has, which transforms by the end into something completely different and shows that through a struggle mental disorders can be slowly overcome

S- The scene is set during different times of the day for different people to show that their disorder affects anything and everything they do, during day and night

Sounds

M- At the beginning, the music sounds sad, however by the end it becomes inspirational because of the images that are being shown alongside it

C- No contrapuntal

D- Diegetic sounds such as the crisp packet, the button on the bus and women laughing are all used to create an overwhelming atmosphere

O- No sounds Off-Screen

V- Voice-over used to narrate the struggles of people with mental disorders as well as offering a solution to dealing with them 

E- Emotive language is used throughout the video to make people sympathise or emphasise with those struggling with a mental disorder  

D- No dialogue can be heard throughout the video, and any speech between characters is silent, leaving the audience to rely on the actor's facial expressions to work out what is being said

Editing

S- Each person with a disorder gets somewhat equal screen-time, 

T- Most of the transitions, are smooth, until the woman with anxiety suffers from sensory overload and the transitions become fast, showing her discomfort in the situation

O- There is no way to know what order things are done in, however the jumps from night to day would suggest that this is a random order of narrative as we go through different characters and their conditions

P- The pacing is slow at the beginning, however the woman with anxiety on the bus quickens the pacing

S- No special effects used

Camera

D

I

S- Set in a typical office environment in the modern day

T- A prominent theme throughout the advert is the struggle of making a decision and normalising speech about the issue of mental illness. 

I- Icons include the shoe which shows the incorrect interpretation of people with mental disorders

N-  A man questioning whether he should ask a colleague how his day was because he heard he has a mental disorder and the video ridicules that fear, making it seem undeserved and absurd. 

C-  Person who was off work with a mental health issue, the colleague who was doubting whether he should speak to him, other people at the office (extras)

T- "It's time to talk. It's time to change" is the slogan, which was used, because it is memorable 

Mise en scene

C- Both men are wearing formal wear which makes them look similar and shows that it is hard to differentiate between people with mental disorders and those without

L- At the beginning of the advert the lighting is white and harsh, however it is dull, making everyone seem pale and sickly. However, at the end, after everything is resolved, the light becomes brighter. 

A- The actors are two men, the main character is portrayed as ridiculous for doubting himself about an insignificant question, his posture is slouched and he looks uncertain

M- No make-up used for effect

P- An important prop is the printer, which is used to show the absurdness of the fear of talking to a person who suffers from a mental illness

S- The artificial lighting in the office makes it impossible to know during which time of the day the scene was shot

Editing

S- The two men get equal screen-time, although the main character gets slightly more time so that the audience can find out what he is thinking 

T- The transitions are smooth and fast

O- The shots are in chronological order and real life time would be equal to the video time

P- The pacing is slow throughout the first  part, however it quickens after the question is asked, for comedic effect

S- Making the man seem like he exploded in a burst of white powder

Camera

D

I

S- Set in a living room of a normal family home

T- A prominent theme throughout the advert is the struggle of loneliness 

I- No icons

N-  A man struggling with a mental disorder (depression), who feels better with his friends and family

C-  man with depression, family members

T- Uses statistics to inform and persuade to become an ally

Mise en scene

C- Normal clothes for a home, creating a warm, family atmosphere

L- At the beginning of the advert the lighting comes through the curtain behind the man, which makes only the silhouette visible, making seem isolated. At the end, when the family is having dinner, the room is well lit and everything can be seen clearly

A- The main actor is a young man, who, statistically, is very likely to suffer from depression and other mental disorders

M- No make-up used for effect

P- Important props include curtains, since at the beginning, they dull the light and create the wanted effect of only being able to see the silhouette

S- The scene was shot during the daytime, although at the beginning it is not clera because the light seems unnatural

Editing

S- The man with mental disorder gets as lot of screen time

T- The transitions are smooth and fast

O- The shots are in chronological order and real life time would be equal to the video time

P- The pacing is relatively fast throughout the advert, however at the beginning the end it is quite slow

S- Showing the isolation of the character through special effects

Fruitella advert

Ghost Ship

Camera

D

I

S- A cruise ship, sailing in the open sea, set in the mid 1900s, during the economic boom which meant people who were previously poor, could now afford a lot more. There are, therefore, many rich people on the ship

T- At the beginning, a prominent theme seems to be romance however by the end of the video, it becomes clear that the movie is actually a horror

I-The toy the girl is playing with, is an important icon which signifies that her boredom is going to be interrupted at some point during the evening. The flowers are also important, as the camera pauses on them for a while, and we later see that they are the first thing to be cut, followed by the cutting of the lanterns which were also shown in the beginning.

N-  The plot revolves around the ship, which was targeted because of the valuables it carried on board and the ghosts which haunt it even after forty years.

C-  Katie (The little girl), the waiter, the singer and other bad guy, the old captain

T- Pink swirly writing, suggesting the movie is a romance or at least a happy movie. The long shot of the boat, with the lamps, also creates an impression of a relaxed atmosphere. 

Mise en scene

C- The first character we see, is the singer, who is wearing red. This could have been used to symbolised passion and love, which is what the audience assumes from the previous shots they have been given. However, the woman seems more suspicious after she nods at a man wearing light green, who looks like a stereotypical villain but we are unsure.

Then, we are shown a young girl, wearing white, which symbolises purity and innocence. The waiter and captain are also wearing white or pastel colours and it is later shown that those not wearing light colours are mostly villains 

L- At the beginning, when we are first shown the girl, the ship seems very well lit, and she is basked in white light, which makes her seem almost angelic. Everyone else is also shown in white, strong light, however, by the end, everything is given a bluish tint which symbolises tragedy or horror.
Lighting is also used in some places to dissect the screen as foreshadowing of what is to come.

A- Everyone except the girl, belongs to an older generation, which is emphasised through the height difference between the captain and her, as well as the shot with the waiter and the girl. When the actors are dancing, it is made very clear that the girl is much younger, and therefore, smaller than the rest of the people 

M- No make-up used for effect

P- The violins are important props, as they occasionally dissect the screen, as foreshadowing of what is to come. Another important prop would be the wire, which is the weapon of genocide and is a creative, unexpected device of murder

S- The scene is set during nighttime. This seems romantic at the beginning however at the end, after the horrific mass murder, the darkness becomes sinister

Sounds

M-At the beginning, the music creates a romantic atmosphere, it is relaxing and happy. Just before the audience are shown the lever being pulled, the music speeds up, suggesting that there is going to be a change of mood. The music, then, slows down and becomes echoey to a degree which makes it sound creepy and we are, afterwards, shown the bodies and blood

C- The music at the beginning does not match with the genre of the film

D- Diegetic sounds such as people chatting amongst each other and the wire vibrating

O- Singing can be heard off-screen when the girl is being shown and people are dancing, to reinforce the woman's power in the operation 

V- No voiceover

E- Throughout the opening scene, we are shown the girl's boredom towards being on the ship, however by the end her boredom changes to horror 

D- The only definitive dialogue the audience hears is the singer telling everyone to go up and dance,  which as we later find out, is done to have a fast way to get rid of a lot of people at once. The rest of the dialogue is blurred and lost, showing the insignificance of the people speaking

Editing

S- The young girl, Katie gets a lot of screen time. From this, the audience can gather that she is one of the main characters. The lady in red, also gets screen time, however, even though in the beginning it might seem like she's the main character, it eventually becomes clear that she is the villain

T- Most of the transitions, at the beginning, are smooth and gentle to fit the romantic mood on the ship, however, by the end, the transitions following the wire become snappy and fast

O- Everything in the opening scene, is done chronologically as it happens

P- The pacing is slow at the beginning, lulling the audience into a false sense of security. However, by the end, the pacing speeds up significantly

S- No special effects used