Jungle Book Interview

J- Today we are joined by the producer of Disney’s Live Action ‘Jungle Book’, Louis Loze-Carey, who will share with us the exiting experience of creating this movie. So, what can you tell us about the beginning stages of the creation of the movie?

L- When we first started out, we decided to change the script to match a more mature demographic and reach a wider audience. This meant making the plot darker and slightly more sinister than the original, family friendly Jungle Book. The 2016 Jungle Bok has a largely action-based plot. We largely drew inspiration from Kipling’s book although some scenes were closely reminiscent of Walt Disney’s last work

J-We heard a lot about the voices and the child actor starring in this remake. What can you tell us about them?

L-We had many famous voices, you know, Scarlett Johansson, Ben Kingsley, Lupita Nyong’o. They were all wonderful, and their voices really matched the characters they were portraying, which was great. Our actor for Mowgli, Neel Sethi, was above all expectation, as a child actor. It was hard at first, because the animals were CGI, they weren’t actually there and it is hard for a child to interact with something that doesn’t exist so we came up with the idea of using puppets, which worked very well.

J-Could you tell me a little bit more about the special effects used in the filming?

L-Yes, all the animals and landscapes were created on computers, mostly by the British digital effects house MPC. They were drawn in a realistic style, rather than Disney’s usual cartoonish look. Since the whole movie was filmed in Downtown LA, most of the film was technologically edited to achieve the magical appearance of the jungle.

J- You already touched on this slightly, but could you describe the intended demographic of this movie?

L- This is obviously a re-make so people who watched this as children and want to experience a sense of nostalgia would love the film. We specially made the movie so that it would appeal to an older audience. We also wanted to appeal to boys and girls with this film by using a variety of effects and scenarios, which we believe most people would find interesting and entertaining.

J- What was the most useful marketing strategy?

S-We have a variety of posters, which we used to acquaint people with the movie. The most unique one was our three-part poster, which is basically three posters which can be put together to make one complete poster, which is an uncommon method of marketing and it was very popular amongst the audience. This was my favourite marketing strategy because it took a lot of creativity to come up with the idea and the creation of the posters was enjoyable.

Jungle book

Industry and Audience introduction

• Film(industry only)
• Radio(industry+audience)
• Video-games(industry+audience)

Creating a film

Pre-production-coming up with an idea, commissioning, writing the script, scouting location, casting

Production-filming, editing

Marketing-Press kits, posters launch party, press release, interviews with press, press preview screenings, film festival

Exhibition- how the producers give out the film

Exchange-How the audience accesses the film

Profit-Distribution plan

Conglomerates-when two or more companies engage in a multi-industry company

Ownership types

• Horizontal integration-A situation when two firms in the same industry and at the same stage of production come together
• Vertical integration-when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as the receiver of the products

Big 6

Twenty Purple unicorns watching sausage dogs

BBC Quiz

https://www.bbc.com/bitesize/guides/zy4rfrd/test?0=a&1=b&2=a&3=b&4=c&5=c&6=b&7=a
8/8

Daily Mail Front Cover

We were asked to create a realistic front cover of the Daily Mail using either publisher or InDesign. I used Publisher because I have previous experience with using it and it is more simple. I used tools such as Whitman, which allowed me to find fonts to use in the newspaper and the Snipping Tool to get the title into the Front Cover. The biggest obstacle of the task was finding the fonts and sizes to use for the text in the Newspaper, because even though Whitman was useful, it didn't provide fonts for the article and didn't allow letters to be of any other color than black.
We were given a briefing of what should be on the front cover, such as Christmas, Obesity lowering the IQ of children,  Ant McPartlin being the final surprise  or ladybirds carrying STIs. I chose the Obesity story to be the main one, since it seemed to be something Daily Mail would choose. The image of Ant on the right, although not relevant to the main story, makes it seem more severe because he looks so negative. To balance out the negativity below, the Christmas advert is bright and pleasant, with bright, eye-catching colors. If I were to re-do it, I would change the font of the article text and the color of the Christmas advert.

Newspaper questions

1) In my opinion today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value because the younger generation can access news online, which means there are less paper newspapers being distributed and their value has fallen


2)The Audit Bureau of Circulations (UK) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.

3) Sunday newspapers are more likely to sell more than their daily counterparts because most people do not work on a Sunday and therefore, have more time and leisure to buy a newspaper

4) The Sun is the top Tabloid newspaper, it's circulation is 1,481,876 (March 2018). Daily Mail is the top middle market newspaper, with the circulation of 1,383,932 (November 2017). The Sunday Times are the top broadsheet Newspaper, with the circulation of 750,916 (November 2017). These are the top, Tabloid, Middle Market and Broadsheet Newspapers in the UK, respectively.

5) The Guardian is a Broadsheet Newspaper, which gives hard news, such as politics, aimed at more educated, higher class people. Daily Mail is a Mid Market paper which is aimed at a wider audience, despite also having hard news, since it has aspects of both Tabloid and Broadsheet and would appeal to a bigger variety of people

6) The Guardian is owned by Scott Trust, a private company which wants to ensure the news reported are true and unbiased. 

7)  Both the online website and App mobile platforms are important to the brand identity of National Newspapers and their distribution, however the online website is probably viewed before the purchase/installation of an app which would suggest there should be an online presence on the internet for the app to be purchased/installed

8) British Newspaper's are not trusted mostly because of the News of the World hacking scandal in 2011, which leaves the British newspapers struggling to regain the trust of their audience

9) The Press Complaints Commission (PCC) was a voluntary regulatory body forBritish printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses.

10) Advertisements are extremely important to the Newspaper industry since this is where most of the money comes from for staffing and now that adverts can be placed online, the staff are struggling to find another income source. The Guardian gives the reader a choice to donate money for journalists and other staff. 

Print sales have declined for a number of reasons. One of the biggest reasons is the increase in technology and the fact that news can now be easily accessible on the internet. With the technological advancement, a large number of newspaper companies such as "The Guardian" and "Daily Mail" post news online, on their websites, share the news on social media or have the news accessible on the mobile app.The front page of those newspapers can also be found on the BBC site.Because of this, Newspapers find it easier to cater to a younger audience. Readers can access the newspapers whenever they need, without having to purchase papers at stores, and find it on the internet. The downside to that, is that internet connection is needed to access the news.Looking at newspapers online is also cheaper and more accessible for people with disabilities or disorders, and you van subscribe to a newspaper and donate for quality journalism.

The internet is a good source of news. Readers can comment on the article and share their opinions, as well as exchange information, the downside to that is that arguments can start in the comment section, for example; the guardian closed down comments on articles about Muslims and some politics because there was so much controversy around the topic. However, using the internet to access your daily news does have its negatives. These negatives include requiring an internet connection in order to access the newspapers, losing stories due to more recent stories overwriting them.The biggest negative for the rise in online newspapers is that the average age for reading newspapers is the elderly, usually around the age of 65. Because the elderly did not grow up with technology and might struggle with using it, hard copy newspapers are still a requirement for them and the decrease in paper newspapers is not advantageous for them. 

Citizen Journalism (the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet) has affected traditional way of reporting and understanding news because the audience reacts differently to stories. For example, when there was a violent outbreak in Turkey during 2013, news stories over the internet had an outbreak over the comment and reported making fun and lying over the stories told. This was very controversial.

The Daily Mail had a decrease of 55% of print papers sold during 2000 since 1960. In comparison, online newspapers, which were first introduced in 2000, have been preferred by 55% of the public, that stated they prefer reading the daily news online rather than a print.

The Guardian

Guardian target audience and news values

The guardian website states that "honesty, cleanness (integrity), courage, fairness, a sense of duty to the reader and the community" are the Guardian News values.