Language (Camera, music, editing) Industry Audience (Who is it targeting?) Representation (Who-class, age, gender, ethnicity and sexuality. What-message, place) It is designed to aid with identifying the purpose of a piece of media such as an advert. Watch the following advert.
The industry is probably the easiest to see, Adidas, as is mentioned at the end. The following is a LIAR for this advert.
Language-tilted camera, mirrors
Industry-Adidas
Audience-people of any ethnicity and age
Representation-References religion, famous paintings and a positive outlook on minorities, who are all united by adidas
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