closeup of man with tattoos low angle, static shot, blurred and into focus in slow-mo
mid-shot, low angle, two shot. The woman is in the foreground, he is out of focus which is unusual for the homeless who are usually marginalized. The man is subverting the conventions
The main aim of the ad is to promote the shelter and raise awareness of the
issue of homelessness. The faces of the people in the ads are blank and tired,
and the red, translucent text over their eyes makes them seem bloodshot which
implies that they are stressed. The use of males and females as well as people
of different ethnicities, is done to raise awareness about vagrancy and the
different circumstances which could be relatable to many people such as tenants
who struggle to pay rent and could potentially see themselves getting evicted.
The colour scheme is pastel with dark shadows which contrasts with
the red and white text contrasts with the rest of the poster which makes it
stand out and shows the suffering of the people. The logo of
"Shelter" with the 'h' shaped like a house which
makes it seem like it’s primary purpose is to provide accommodations to those
who need it.
The slogan of the Shelter is “We can help”, which clearly portrays
the values of the shelter as being a non-profit charity with the goal of
lending a hand to homeless people. Every poster also has the “Every year we
help thousands of people”, increasing their credibility and making the charity seem
more trustworthy.
The representation of the people in the posters as helpless and
vulnerable plays on the audience’s emotive side, as they are looking at the
camera and it is human nature to help those who are asking for help. The fact
that the people in the photos are not celebrities makes them more relatable to
the general public emphasising that anyone could be in that situation, such as
those they know or themselves in the future and perhaps if people give money to
charity, if they are ever in a similar situation they will also be able to receive
help from a charity.
Minecraft was originally created as
“Cave game” in 2009 by Markus Notch Persson, a Swedish games designer. It was
then fully developed by Mojang and released to the public on 17 May 2009.
The game has infinite terrain and
no specific goal so the player can spend as much time as they want creating and
editing their own world, which is the main purpose of the game. It is a sandbox
game since everything the player creates is a product of their own creativity and
imagination. You create things by mining and then using the cubes you acquired to
build whatever is required.
Modes of play
The five game modes in Minecraft
are Survival, Creative, Adventure, Spectator and Hard-core. The two most
popular being Creative and Survival.
Creative mode gained popularity
because it gives the player infinite resources to create and there is no health
or hunger bar to interrupt the creation process. The player also gains the
ability to fly and mobs are passive towards them, which would be appealing to
people who want to build and produce.
Survival mode gained popularity
because despite Minecraft having no goal in theory, the player is required to
expand their shelter, gather resources and add to their capabilities. In this
mode you can get trophies and points which would interest players with an
interest in Action games
Commercial success
Minecraft’s initial reception
wasn’t commercially viable, seen more as a niche product for players with
expert knowledge of computers and programming. The game wasn’t really
publically advertised and mostly got around through word of mouth and small
magazines, however by January 2011, the beta-version of the game had passed
over one million purchases in just only a month, and by April 2011 Persson
estimated that US$33 million of revenue had been made. In November 2011, prior
to the game’s official release, Minecraft had over 16 million registered users
and 4 million purchases. Because it was released across multiple platforms
interactivity was increased and many people enjoyed the fact that they could
interact with friends despite not having the same devices.
Influence
Minecraft had a lot of influence
over the movement on social media. It allowed players to create walk-throughs
and videos showing them playing Minecraft which created a community of people
who share the love of Minecraft. Social networks such as Twitch also promoted
Minecraft and many influencers jumped on the band wagon of promoting Minecraft.
The continued development of fan made media across social media
platforms and dedicated fan sites and blogs allowed Minecraft’s influence to
widely spread.
1) How many subscriptions does Ali-A have for his Youtube channel? million 2) How many years have he been doing this? 2 ( for minecraft) 5 (for COD) 3) Why did he start playing Minecraft? It was widely requested 4) Describe his average working day Coming up with an idea for a video and then making it, 2 videos or the minecraft channel, one for the other 5) Why might we watch Youtubers? Entertainment 6) What is Twitch and what is the average time spent on it by a viewer? 7) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer $542 thousand to $8.7 million a year
Microsoft’s purchase of Mojang (3.22-8.15) :
9) How much was Minecraft purchased for?
$2.5 billion
10) What are 3 reasons behind Microsoft’s purchase?
How is the BBC Radio One breakfast show reaching its
audience?
The BBC Radio One Breakfast show reaches its audience mostly
through the radio while people are commuting to work in the car. There is also
the option of reaching people through mobile phones and computers, as it can be
played in the background while other activities are being completed. There is a
mobile app, which allows people to access the radio live, as long as there is
Wi-Fi or previous, pre-recorded versions can be played in case of lack of
Wi-Fi. The DJ is also usually active on social media, allowing the audience to
find out more about the show. A change of DJ has also largely influenced the
number of listeners tuning in to listen to the show. More than 230,000 extra
listeners have been tuning in to the Radio 1 breakfast show since Greg James
took over from Nick Grimshaw in August. Whereas Grimshaw had an image of
a party man, who was close to multiple celebrities, Greg James is more educated
in his conversations, making him more interesting to his audience.
How is the BBC Radio Breakfast show targeting its
audience?
The Radio One Breakfast show uses DJs to relate and interest
the audience. The current DJ, Greg James is entraining to young adults, such as
a diverse group of university students and older high school students, who use
the show to keep updated on the news and the most recent music. The show is
also fundamentally British which means it tries to promote British artists and
has a patriotic following. It is PLC, meaning that it’s funded by the public
and does not have any adverts or government monetary support, allowing it to
provide the public with good, accurate information, as opposed to other radio
station which might have an obligation to report from a certain perspective.
The fact that it is publically funded also means that there aren’t any
advertisements, which would appeal to the audience, because constant ads
between parts of the show get frustrating and having a constant, uninterrupted
steam of information and music suggests a lack of propaganda or bias.
The Radio One Breakfast show also targets its audience
though social media. The current DJ, Greg James is relatively prominent on
twitter, Instagram, and Facebook, which allows the younger people to be reached
more easily. Social Media allows the audience to find out about the person they
listen to every morning.
How is the Radio Breakfast Show encouraging audience
interaction?
The Radio One Breakfast show encourages audience interaction
through quizzes and games organised by the DJ, such as “pass the pastry” which
allow people to call in to answer questions as well as being able to call in to
speak to the DJ which creates a sense of intimacy between the audience and the
Show. Prizes such as tickets to the Super Bowl or tickets to a concert also
play a major role in the encouragement of audience interaction with the DJ.
Interaction with the audience can also be encouraged through
Social Media, such as Instagram, Twitter, Facebook etc. It gives people the
ability to feel closer to the DJ as a normal person, rather than a celebrity.
It also gives them a common interest to talk about when texting or calling into
the show which makes the rest of the audience feel more engaged and interested
in the Show.
Pre-production-coming up with an idea, commissioning, writing the script, scouting location, casting
Production-filming, editing
Marketing-Press kits, posters launch party, press release, interviews with press, press preview screenings, film festival
Exhibition- how the producers give out the film
Exchange-How the audience accesses the film
Profit-Distribution plan
Conglomerates-when two or more companies engage in a multi-industry company
Ownership types
Horizontal integration-A situation when two firms in the same industry and at the same stage of production come together
Vertical integration-when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as the receiver of the products
1) In my opinion today’s aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value because the younger generation can access news online, which means there are less paper newspapers being distributed and their value has fallen 2)The Audit Bureau of Circulations (UK) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events.
3) Sunday newspapers are more likely to sell more than their daily counterparts because most people do not work on a Sunday and therefore, have more time and leisure to buy a newspaper
4) The Sun is the top Tabloid newspaper, it's circulation is 1,481,876 (March 2018). Daily Mail is the top middle market newspaper, with the circulation of 1,383,932 (November 2017). The Sunday Times are the top broadsheet Newspaper, with the circulation of 750,916 (November 2017). These are the top, Tabloid, Middle Market and Broadsheet Newspapers in the UK, respectively.
5) The Guardian is a Broadsheet Newspaper, which gives hard news, such as politics, aimed at more educated, higher class people. Daily Mail is a Mid Market paper which is aimed at a wider audience, despite also having hard news, since it has aspects of both Tabloid and Broadsheet and would appeal to a bigger variety of people
6) The Guardian is owned by Scott Trust, a private company which wants to ensure the news reported are true and unbiased.
7) Both the online website and App mobile platforms are important to the brand identity of National Newspapers and their distribution, however the online website is probably viewed before the purchase/installation of an app which would suggest there should be an online presence on the internet for the app to be purchased/installed
8) British Newspaper's are not trusted mostly because of the News of the World hacking scandal in 2011, which leaves the British newspapers struggling to regain the trust of their audience
9) The Press Complaints Commission (PCC) was a voluntary regulatory body forBritish printed newspapers and magazines, consisting of representatives of the major publishers. The PCC closed on Monday 8 September 2014, and was replaced by the Independent Press Standards Organisation (IPSO), chaired by Sir Alan Moses. 10) Advertisements are extremely important to the Newspaper industry since this is where most of the money comes from for staffing and now that adverts can be placed online, the staff are struggling to find another income source. The Guardian gives the reader a choice to donate money for journalists and other staff.
Print sales have declined for a number of reasons. One of the biggest reasons is the increase in technology and the fact that news can now be easily accessible on the internet. With the technological advancement, a large number of newspaper companies such as "The Guardian" and "Daily Mail" post news online, on their websites, share the news on social media or have the news accessible on the mobile app.The front page of those newspapers can also be found on the BBC site.Because of this, Newspapers find it easier to cater to a younger audience. Readers can access the newspapers whenever they need, without having to purchase papers at stores, and find it on the internet. The downside to that, is that internet connection is needed to access the news.Looking at newspapers online is also cheaper and more accessible for people with disabilities or disorders, and you van subscribe to a newspaper and donate for quality journalism.
The internet is a good source of news. Readers can comment on the article and share their opinions, as well as exchange information, the downside to that is that arguments can start in the comment section, for example; the guardian closed down comments on articles about Muslims and some politics because there was so much controversy around the topic. However, using the internet to access your daily news does have its negatives. These negatives include requiring an internet connection in order to access the newspapers, losing stories due to more recent stories overwriting them.The biggest negative for the rise in online newspapers is that the average age for reading newspapers is the elderly, usually around the age of 65. Because the elderly did not grow up with technology and might struggle with using it, hard copy newspapers are still a requirement for them and the decrease in paper newspapers is not advantageous for them.
Citizen Journalism (the collection, dissemination, and analysis of news and information by the general public, especially by means of the Internet) has affected traditional way of reporting and understanding news because the audience reacts differently to stories. For example, when there was a violent outbreak in Turkey during 2013, news stories over the internet had an outbreak over the comment and reported making fun and lying over the stories told. This was very controversial.
The Daily Mail had a decrease of 55% of print papers sold during 2000 since 1960. In comparison, online newspapers, which were first introduced in 2000, have been preferred by 55% of the public, that stated they prefer reading the daily news online rather than a print.
The guardian website states that "honesty, cleanness (integrity), courage, fairness, a sense of duty to the reader and the community" are the Guardian News values.
D I S- Scenes switch often, however at the beginning, people with mental illnesses are mostly in dark places or in places where it would be easy to suffer from sensory overload, such as the party and on the bus T- A prominent theme throughout the advert is the struggle to overcome bad situation and the mental illness. Kindness is also a major theme, since people who are allies of those with mental illnesses are portrayed in a very positive light I- Important icons include the crisp packet and the 'stop button' on the bus since they show that even small, everyday things can cause stress and anxiety in people with a mental disorder N- The struggles of people with mental disorders and the solutions, which can be offered to help, such as having someone to rely on C- People with mental disorder, allies of those people and the mass (People on the bus/ at the party) T- "#We can, we will"is the slogan, which was used, because it is memorable and inclusive, with the repetition of 'we' creating a sense of community and togetherness.
Mise en scene
C- The characters with mental disorders are all wearing dark, dull colours such as black, which often represents mourning and has connotations of depression and sadness. The man at the party has a shirt with the words "believe in yourself" written on it which shows that they too, can have confidence in themselves as long as they have someone else to rely on.
L- All the characters with depression seem to be in places which are not very well lit, such as the woman in bed, the man at the party and the man in the music room. Their faces often have light falling on only half of their face which creates an atmosphere of isolation around them. However by the end, the lighting becomes bright and fully illuminates the people's faces.
A- The actors are of different ethnicity and age to show that people of all types are affected by mental illnesses
M- No make-up used for effect
P- A good example of a prop is the book the musician has, which transforms by the end into something completely different and shows that through a struggle mental disorders can be slowly overcome
S- The scene is set during different times of the day for different people to show that their disorder affects anything and everything they do, during day and night
Sounds
M- At the beginning, the music sounds sad, however by the end it becomes inspirational because of the images that are being shown alongside it
C- No contrapuntal
D- Diegetic sounds such as the crisp packet, the button on the bus and women laughing are all used to create an overwhelming atmosphere
O- No sounds Off-Screen
V- Voice-over used to narrate the struggles of people with mental disorders as well as offering a solution to dealing with them
E- Emotive language is used throughout the video to make people sympathise or emphasise with those struggling with a mental disorder
D- No dialogue can be heard throughout the video, and any speech between characters is silent, leaving the audience to rely on the actor's facial expressions to work out what is being said
Editing
S- Each person with a disorder gets somewhat equal screen-time,
T- Most of the transitions, are smooth, until the woman with anxiety suffers from sensory overload and the transitions become fast, showing her discomfort in the situation
O- There is no way to know what order things are done in, however the jumps from night to day would suggest that this is a random order of narrative as we go through different characters and their conditions
P- The pacing is slow at the beginning, however the woman with anxiety on the bus quickens the pacing
S- No special effects used
Camera
D I S- Set in a typical office environment in the modern day T- A prominent theme throughout the advert is the struggle of making a decision and normalising speech about the issue of mental illness. I- Icons include the shoe which shows the incorrect interpretation of people with mental disorders N- A man questioning whether he should ask a colleague how his day was because he heard he has a mental disorder and the video ridicules that fear, making it seem undeserved and absurd.
C- Person who was off work with a mental health issue, the colleague who was doubting whether he should speak to him, other people at the office (extras) T- "It's time to talk. It's time to change"is the slogan, which was used, because it is memorable
Mise en scene
C- Both men are wearing formal wear which makes them look similar and shows that it is hard to differentiate between people with mental disorders and those without
L- At the beginning of the advert the lighting is white and harsh, however it is dull, making everyone seem pale and sickly. However, at the end, after everything is resolved, the light becomes brighter.
A- The actors are two men, the main character is portrayed as ridiculous for doubting himself about an insignificant question, his posture is slouched and he looks uncertain
M- No make-up used for effect
P- An important prop is the printer, which is used to show the absurdness of the fear of talking to a person who suffers from a mental illness
S- The artificial lighting in the office makes it impossible to know during which time of the day the scene was shot
Editing
S- The two men get equal screen-time, although the main character gets slightly more time so that the audience can find out what he is thinking
T- The transitions are smooth and fast
O- The shots are in chronological order and real life time would be equal to the video time
P- The pacing is slow throughout the first part, however it quickens after the question is asked, for comedic effect
S- Making the man seem like he exploded in a burst of white powder
Camera
D I S- Set in a living room of a normal family home T- A prominent theme throughout the advert is the struggle of loneliness I- No icons N- A man struggling with a mental disorder (depression), who feels better with his friends and family
C- man with depression, family members T- Uses statistics to inform and persuade to become an ally
Mise en scene
C- Normal clothes for a home, creating a warm, family atmosphere
L- At the beginning of the advert the lighting comes through the curtain behind the man, which makes only the silhouette visible, making seem isolated. At the end, when the family is having dinner, the room is well lit and everything can be seen clearly
A- The main actor is a young man, who, statistically, is very likely to suffer from depression and other mental disorders
M- No make-up used for effect
P- Important props include curtains, since at the beginning, they dull the light and create the wanted effect of only being able to see the silhouette
S- The scene was shot during the daytime, although at the beginning it is not clera because the light seems unnatural
Editing
S- The man with mental disorder gets as lot of screen time
T- The transitions are smooth and fast
O- The shots are in chronological order and real life time would be equal to the video time
P- The pacing is relatively fast throughout the advert, however at the beginning the end it is quite slow
S- Showing the isolation of the character through special effects
D I S- A cruise ship, sailing in the open sea, set in the mid 1900s, during the economic boom which meant people who were previously poor, could now afford a lot more. There are, therefore, many rich people on the ship T- At the beginning, a prominent theme seems to be romance however by the end of the video, it becomes clear that the movie is actually a horror I-The toy the girl is playing with, is an important icon which signifies that her boredom is going to be interrupted at some point during the evening. The flowers are also important, as the camera pauses on them for a while, and we later see that they are the first thing to be cut, followed by the cutting of the lanterns which were also shown in the beginning. N- The plot revolves around the ship, which was targeted because of the valuables it carried on board and the ghosts which haunt it even after forty years. C- Katie (The little girl), the waiter, the singer and other bad guy, the old captain T- Pink swirly writing, suggesting the movie is a romance or at least a happy movie. The long shot of the boat, with the lamps, also creates an impression of a relaxed atmosphere.
Mise en scene
C- The first character we see, is the singer, who is wearing red. This could have been used to symbolised passion and love, which is what the audience assumes from the previous shots they have been given. However, the woman seems more suspicious after she nods at a man wearing light green, who looks like a stereotypical villain but we are unsure.
Then, we are shown a young girl, wearing white, which symbolises purity and innocence. The waiter and captain are also wearing white or pastel colours and it is later shown that those not wearing light colours are mostly villains
L- At the beginning, when we are first shown the girl, the ship seems very well lit, and she is basked in white light, which makes her seem almost angelic. Everyone else is also shown in white, strong light, however, by the end, everything is given a bluish tint which symbolises tragedy or horror. Lighting is also used in some places to dissect the screen as foreshadowing of what is to come.
A- Everyone except the girl, belongs to an older generation, which is emphasised through the height difference between the captain and her, as well as the shot with the waiter and the girl. When the actors are dancing, it is made very clear that the girl is much younger, and therefore, smaller than the rest of the people
M- No make-up used for effect
P- The violins are important props, as they occasionally dissect the screen, as foreshadowing of what is to come. Another important prop would be the wire, which is the weapon of genocide and is a creative, unexpected device of murder
S- The scene is set during nighttime. This seems romantic at the beginning however at the end, after the horrific mass murder, the darkness becomes sinister
Sounds
M-At the beginning, the music creates a romantic atmosphere, it is relaxing and happy. Just before the audience are shown the lever being pulled, the music speeds up, suggesting that there is going to be a change of mood. The music, then, slows down and becomes echoey to a degree which makes it sound creepy and we are, afterwards, shown the bodies and blood
C- The music at the beginning does not match with the genre of the film
D- Diegetic sounds such as people chatting amongst each other and the wire vibrating
O- Singing can be heard off-screen when the girl is being shown and people are dancing, to reinforce the woman's power in the operation
V- No voiceover
E- Throughout the opening scene, we are shown the girl's boredom towards being on the ship, however by the end her boredom changes to horror
D- The only definitive dialogue the audience hears is the singer telling everyone to go up and dance, which as we later find out, is done to have a fast way to get rid of a lot of people at once. The rest of the dialogue is blurred and lost, showing the insignificance of the people speaking
Editing
S- The young girl, Katie gets a lot of screen time. From this, the audience can gather that she is one of the main characters. The lady in red, also gets screen time, however, even though in the beginning it might seem like she's the main character, it eventually becomes clear that she is the villain
T- Most of the transitions, at the beginning, are smooth and gentle to fit the romantic mood on the ship, however, by the end, the transitions following the wire become snappy and fast
O- Everything in the opening scene, is done chronologically as it happens
P- The pacing is slow at the beginning, lulling the audience into a false sense of security. However, by the end, the pacing speeds up significantly
