Thursday, January 31, 2019

Jungle Book Interview




J- Today we are joined by the producer of Disney’s Live Action ‘Jungle Book’, Louis Loze-Carey, who will share with us the exiting experience of creating this movie. So, what can you tell us about the beginning stages of the creation of the movie?
L- When we first started out, we decided to change the script to match a more mature demographic and reach a wider audience. This meant making the plot darker and slightly more sinister than the original, family friendly Jungle Book. The 2016 Jungle Bok has a largely action-based plot. We largely drew inspiration from Kipling’s book although some scenes were closely reminiscent of Walt Disney’s last work
J-We heard a lot about the voices and the child actor starring in this remake. What can you tell us about them?
L-We had many famous voices, you know, Scarlett Johansson, Ben Kingsley, Lupita Nyong’o. They were all wonderful, and their voices really matched the characters they were portraying, which was great. Our actor for Mowgli, Neel Sethi, was above all expectation, as a child actor. It was hard at first, because the animals were CGI, they weren’t actually there and it is hard for a child to interact with something that doesn’t exist so we came up with the idea of using puppets, which worked very well.
J-Could you tell me a little bit more about the special effects used in the filming?
L-Yes, all the animals and landscapes were created on computers, mostly by the British digital effects house MPC. They were drawn in a realistic style, rather than Disney’s usual cartoonish look. Since the whole movie was filmed in Downtown LA, most of the film was technologically edited to achieve the magical appearance of the jungle.
J- You already touched on this slightly, but could you describe the intended demographic of this movie?
L- This is obviously a re-make so people who watched this as children and want to experience a sense of nostalgia would love the film. We specially made the movie so that it would appeal to an older audience. We also wanted to appeal to boys and girls with this film by using a variety of effects and scenarios, which we believe most people would find interesting and entertaining.
J- What was the most useful marketing strategy?
S-We have a variety of posters, which we used to acquaint people with the movie. The most unique one was our three-part poster, which is basically three posters which can be put together to make one complete poster, which is an uncommon method of marketing and it was very popular amongst the audience. This was my favourite marketing strategy because it took a lot of creativity to come up with the idea and the creation of the posters was enjoyable.

Thursday, January 10, 2019

Industry and Audience introduction


  • Film(industry only)
  • Radio(industry+audience)
  • Video-games(industry+audience)
Creating a film
Pre-production-coming up with an idea, commissioning, writing the script, scouting location, casting
Production-filming, editing
Marketing-Press kits, posters launch party, press release, interviews with press, press preview screenings, film festival
Exhibition- how the producers give out the film
Exchange-How the audience accesses the film
Profit-Distribution plan

Conglomerates-when two or more companies engage in a multi-industry company

Ownership types
  • Horizontal integration-A situation when two firms in the same industry and at the same stage of production come together
  • Vertical integration-when the production company has ownership of the means of production, distribution and exhibition of the film by the same company as the receiver of the products
Big 6
Twenty Purple unicorns watching sausage dogs

essay

3* ‘Representations of social, cultural and historical events can vary within long form television dramas from different countries.’ Discus...