J- Today we are joined by the producer of Disney’s Live
Action ‘Jungle Book’, Louis Loze-Carey, who will share with us the exiting
experience of creating this movie. So, what can you tell us about the beginning
stages of the creation of the movie?
L- When we first started out, we decided to change the
script to match a more mature demographic and reach a wider audience. This
meant making the plot darker and slightly more sinister than the original,
family friendly Jungle Book. The 2016 Jungle Bok has a largely action-based
plot. We largely drew inspiration from Kipling’s book although some scenes were
closely reminiscent of Walt Disney’s last work
J-We heard a lot about the voices and the child actor
starring in this remake. What can you tell us about them?
L-We had many famous voices, you know, Scarlett Johansson,
Ben Kingsley, Lupita Nyong’o. They were all wonderful, and their voices really
matched the characters they were portraying, which was great. Our actor for
Mowgli, Neel Sethi, was above all expectation, as a child actor. It was hard at
first, because the animals were CGI, they weren’t actually there and it is hard
for a child to interact with something that doesn’t exist so we came up with
the idea of using puppets, which worked very well.
J-Could you tell me a little bit more about the special
effects used in the filming?
L-Yes, all the animals and landscapes were created on
computers, mostly by the British digital effects house MPC. They were drawn in
a realistic style, rather than Disney’s usual cartoonish look. Since the whole
movie was filmed in Downtown LA, most of the film was technologically edited to
achieve the magical appearance of the jungle.
J- You already touched on this slightly, but could you
describe the intended demographic of this movie?
L- This is obviously a re-make so people who watched this as
children and want to experience a sense of nostalgia would love the film. We
specially made the movie so that it would appeal to an older audience. We also
wanted to appeal to boys and girls with this film by using a variety of effects
and scenarios, which we believe most people would find interesting and
entertaining.
J- What was the most useful marketing strategy?
S-We have a variety of posters, which we used to acquaint
people with the movie. The most unique one was our three-part poster, which is
basically three posters which can be put together to make one complete poster,
which is an uncommon method of marketing and it was very popular amongst the
audience. This was my favourite marketing strategy because it took a lot of
creativity to come up with the idea and the creation of the posters was
enjoyable.
